SEM also includes Display Advertising

 SEM also includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising. You may choose a single-point strategy like PPC, or go for a complete SEM strategy, including Display and Retargeting.But whatever you do, make sure your work is managed by experts as wrong planning may make your costs go haywire. 3. Content Creation Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm - be it Panda, Penguin or Hummingbird - point to the fact that content is the most important metric while filtering search results.